This esports team is competing for a $15 million prize. We talked to its coach and manager about what it takes to build a winning squad.

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Alliance CEO and coach Jonathan 'Loda' Berg and general manager Kelly Ong talked about how they built and support one of the best teams in esports.

Alliance is a European esports team founded by Razer, with squads competing in multiple games. Alliance's"Dota 2" team is currently competing in The International, a massive tournament with a $33 million prize pool in Shanghai, China. Business Insider spoke with Alliance's CEO and coach Jonathan"Loda" Berg and general manager Kelly Ong about what it takes to build and support a competitive team of professional gamers.

Alliance is a European esports team founded by Razer, with squads competing in multiple games. Alliance's"Dota 2" team is currently competing in The International, a massive tournament with a $33 million prize pool in Shanghai, China. Business Insider spoke with Alliance's CEO and coach Jonathan"Loda" Berg and general manager Kelly Ong about what it takes to build and support a competitive team of professional gamers.

 

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