@SummerFridays has revealed the secret to their success as they bring on their first investor. The influencer brand has found that expanding beyond influencer marketing — oftentimes to IRL activations — has helped it build its community. The skin-care brand was launched by Marianna Hewitt and Lauren Gores Ireland in 2018, and now has three products: Jet Lag Mask, $48, Overtime Mask, $44 and R+R Mask, $52.
The stepdaughter of Al Pacino and girlfriend of Leonardo DiCaprio has teamed with luxury brand Naked Cashmere on a capsule collection that will officially launch on Sept. 5. “This being my first collaboration, I wanted to do something that felt organic and close to me,” Morrone says. “From the first time I worked with the brand and the family behind it, I dreamt of creating a line that was everything I ever looked for in cashmere.
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