52 Mercer Street, a five-story building in Manhattan's SoHo neighborhood, on a Wednesday this past June, a visitor had to shimmy through a gaggle of paparazzi and three bouncers issuing wristbands and whisking ticketed guests to a single elevator to the top floor. Inside, thehad been transformed into an assembly hall. There was a murmur of anticipation among the crowd of roughly 400, most of whom contentedly sat for nearly an hour under instructions not to rise from their assigned seats.
Everything a member of the Wing touches has been selected for its Wing-iness, from the art by women, transgender, and nonbinary artists to the jelly on the toast in the café. But if the Wing has become a symbol of the times, it is also a business, and one with a huge sum of venture capital from investors who expect lightning-fast growth. The Wing is often compared with WeWork, which in nine years has opened more than 525 locations and signed up 500,000 members--and which managed to lose $1.9 billion in 2018.
Even the members are curated; they have to apply. Early on, the Wing asked prospects:"Which TV show do you hate that everyone else loves?" Today's application asks for dream dinner-party guests, and includes a longstanding question: How have applicants supported the advancement of women? How the answers are assessed is a mystery to anyone outside the company.
Source: News Formal (newsformal.com)
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: epicurious - 🏆 114. / 63 Read more »
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »
Source: Reuters - 🏆 2. / 97 Read more »
Source: RollingStone - 🏆 483. / 51 Read more »
Source: RollingStone - 🏆 483. / 51 Read more »
Source: BusinessInsider - 🏆 729. / 51 Read more »