In McGowan’s message, posted Monday, he accused Dirty Dough of stealing “trade secrets from Crumbl’s internal database” — something McGowan and Crumbl learned, he said, through an ex-employee who turned more than 643.7 megabytes of information.
The information, McGowan’s LinkedIn statement continues, has been confirmed through voicemails. He accused Dirty Dough of planning “to leverage these materials to develop their copycat concept.” In a response, posted Tuesday on Dirty Dough’s Instagram account, the company “categorically denies stealing any documents from Crumbl. Dirty Dough’s recipes, building schematics and processes are not similar and are clearly different to the public eye.”
It was on Instagram, and on billboards bearing the hashtag #UtahCookieWars, that Dirty Dough declared on July 14 that “we’re not backing down!” in the face of Crumbl’s lawsuit.
Source: News Formal (newsformal.com)
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