, a U.S.-based consulting firm, the pre-owned luxury watch market was worth $18 billion in 2018; it is poised to grow to $30 billion by 2025.
While there are more people than ever interested in owning a watch, luxury brands — which include the big four: Patek Philippe, Rolex, Audemars Piguet, and Richard Mille — continue to produce limited inventory every year. Elizabeth Layne, chief marketing officer at Rebag, says that due to manufacturing closures amid the pandemic, as well as supply chain issues, watchmakers and brands produced even fewer products last year.
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