The Power Of Purpose: How Procter & Gamble Is Becoming 'A Force For Good And A Force For Growth' Pt1

When a company touches the lives of five billion people around the world, the potential to do good on a social and environmental level is profound. I caught up with Procter & Gamble Chief Brand Officer Marc Pritchard to hear about how P&G is transforming itself into"a force for good and a force for growth," leveraging its huge scale, iconic brands and unique culture to make a significant difference in the world.

That moment led Pritchard to start by totally revamping the Cover Girl business he was working on to celebrate a much more diverse and inclusive notion of beauty , as well as starting to realize the potential of using advertising as a medium to also change the cultural conversation. ‘The Talk’, a well-received look at the racial realities that black parents needed to educate their children was designed to spark dialogue that helped move things forward. Created by BBDO, with input from minority consulting firm, the spot went on to win a Grand Prix at Cannes. Along the way, Pritchard also had a moment of awakening around the role his own heritage played: his father was Mexican-American and an activist for migrant farmworkers.

We had to find the right balance between looks that men and women of color could look at and say, ‘yeah, I've seen that look.’ And that also ensure that others who might be giving that look don't completely reject it, and allow themselves to have some introspection about it. It took a while but I think we struck the right balance because people are having good conversations about it.”

$PG is my favorite holding! nice dividend, well run company, necessary products... let me know when toothpaste, diapers, soap and lady products go out of style.. If that's the case we have alot bigger problems. investment investing investors stocks Newsnight News economy

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