The Manufactory at the Row DTLA closes abruptly after less than a year

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After 11 months, one of L.A.’s most ambitious restaurant projects has abruptly closed

After less than 11 months, one of L.A.’s most ambitious and expensive restaurant projects in years has abruptly closed.downtown that included the restaurants Tartine Bianco and Alameda Supper Club; a marketplace selling baked goods and prepared foods; a takeout window for coffee and ice cream; and a coffee roastery — closed all but its wholesale bakery operations Monday, according to co-owner Chad Robertson.

Despite considerable hype, the two restaurants were rarely busy. Customers seemed confused by the unwieldy nature of the Manufactory, with its multiple and sometimes overlapping concepts that were hard to distinguish from one another, or turned off by its location inside the fortress-like Row. Bianco said he still planned to open his pizzeria in L.A. but was uncertain if it would go into the Manufactory space or a different location within the Row.

 

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The Row will be a failure unless they build housing on top of it or right next to it

Regardless of who is to blame, it’s a terrible thing for all the people who lost their jobs. But, does anyone else get the vibe the owner was trying to blame other people for his L? My impression: “No one wanted to come to the confusing weird concept barely anyone knew about.”

I’ve never heard of this place and I go to downtown at least four or five times a month. The name itself is a real turn-off for me—it makes no sense and seems like a weird mouthful.

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