To get a gallon of milk to Southeastern Alaska, grocer Max Rule first has to know he’s going to need it about two weeks ahead of time.
An island where the only routes on and off involve a plane or a boat, this is the odyssey most items take to Sitka, says Rule, president and chief financial officer of a small corporation that operates multiple grocery stores. Through his sleeplessness, Rule, a self-identified by-the-book-kind of guy, learned to trust his gut, to believe his innate moral compass would guide him toward theFor a place like Sitka, where spring winds blow in summer tourists whose spending helps sustain the economy through cold, hard winters, coronavirus’ impacts will be felt for a long time, with most in-season cruises canceled.
Alaska first captured Rule’s imagination after his father and a buddy flew a single-engine airplane to Ketchikan in the mid-'70s, bringing back as many stories as they did fish.In times of crisis ... I think people want something they can count on. They want something that they know is going to be there. I said, ‘You know what, that’s going to be the grocery store.’“This probably sounds really corny, but I remember as a small child sitting there, flipping through these pictures,” says Rule.
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