The ‘Death’ Of Mr. Peanut Highlights The Surreal Hellscape Of Brand Twitter

It’s been fascinating to watch the evolution of “Brand Twitter,” as cold, unfeeling corporations adopt the ironic language of the internet, forced to keep up with meme culture, which boasts an inherent virality, speed and absurd sense of humor that professional advertisers simply weren’t qualified to compete with.

Whoever draws eyeballs will reap the rewards - that’s always been the case in the world of advertising, but nowadays, there are infinite distractions, everyone and everything has become a brand, desperately competing for clicks. The attention economy has incentivized the unexpected, and now, it has led to the tragic death of Mr. Peanut.

Perhaps Mr. Peanut, with his resemblance to the Monopoly Man and subsequent association with greed and hoarded wealth, is no longer an appropriate image in this age of increased skepticism toward capitalism.

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