The Kraft Heinz KHC, -1.44% snack brand changed the name on Mr. Peanut’s official Twitter TWTR, +0.53% account on Wednesday to “The Estate of Mr. Peanut” and tweeted that the natty nut known for his top hat, monocle, spats and cane had passed away. The 104-year-old talking legume, according to Planters, had “sacrificed himself to save his friends when they needed him most.”
“It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” said Planters brand manager Samantha Hess in a press statement, encouraging fans to tune in to the funeral. Always classy, always crunchy, always cleaned up nicely. We'll miss him! #RIPeanut pic.twitter.com/wtNQrFerBF— Chuck E. Cheese January 22, 2020 Help us give a 21 dunk salute to our nutty and sweet friend #RIPeanut— OREO Cookie January 22, 2020 Of course, plenty of people on Twitter chewed out the people behind the publicity stunt.
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Who's next, Mr. Monopoly? The Kool-Aid pitcher guy? Must be the End Times...
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