If it sounds like a headache, that's because it kind of is. The fragrance industry has reached dizzying new heights. The perfume you loved in high school has had multiple generations of children since then — bright and moody children, forward-thinking, and gorgeously bottled. There are new and refillable modes of packaging. They're doing patchouli in a way patchouli hasn't been done before.
It's hard to overstate the importance of scent, but here's a shot: A pandemic boom in fragrance sales, coupled with pandemic mask mandates, ledto wonder if perfume hasn't replaced the "lipstick index" that explains, in times of crisis, why people shop for beauty. But that may pose more questions than it answers. Is a fragrance a feeling? Is it a place to escape? We don't know — we just love it. Well, we love some more than others. For the rest ofAll products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
There's only 1 fragrance in the world meetyourdestiny LIMI loveismyintention
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