That’s Not Sand, It’s Superfood

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How do you get Americans to try a would-be new superfood that looks like sand? 'It's a slog.'

The hunt for America’s next superfood is on, and New Yorker Philip Teverow thinks he has found it in West Africa. That’s why he was standing in the aisle of a Whole Foods in Brooklyn recently trying to entice shoppers to sample a golden grain that looks like sand.

 

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No thanks, call it what you want.....it’s still SAND!

Lol!

Looks nothing like sand.

is that bugs? Looks like bugs.

Chia seeds?

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