Telfar just launched a new way to get its iconic bags

at the end of 2020 that searches for the brand saw a 270 percent increase week-on-week since August.

This weekend, in a New York Fashion Week press conference, Clemens and other panelists revealed that the brand would be launching a new way for shoppers to get their hands on products: Through a TV channel,. The streaming network will feature exclusive content, fan videos and will serve as the main destination for all future bag drops . Following the big announcement, we're breaking down everything you need to know about the bag's popularity and how you can get one for yourself.

While the bags have become big among well-known names, at the same time the brand, which uses the slogan"not for you — for everyone," has been lauded for its focus on inclusivity, something that you don't always find in the world of high-fashion — and that has created legions of supporters. In fact, in March, Telfar fans came to its defense when Guess' G-Label Tote bag used a logo and design people felt was too similar to Telfar.

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