If this isn't proof enough that Telfar is catering to the masses, then their website is. Emblazoned across the site is the quote "NOT FOR YOU — FOR EVERYONE."
Though, on occasion, the Liberian-American designer has crafted looks with a specific image in mind. In 2017, he and creative directorcrafted a collection of unisex uniforms for the ever-popular fast food chain White Castle.that the final product took inspiration from a "runway look" they originally designed for the IXth Berlin Biennale.
"We have a vision for fashion that I don't think anyone else is touching. A lot of people take inspiration from 'the streets'— and there is this whole language of appropriation — taking something 'low' and elevating it," he explained. "We don't believe in 'high' and 'low.' The way I see fashion is totally horizontal. The White Castle uniform is like one look on 12,000 models to me.
That approach to fashion was so successful, Telfar and White Castle reunited for the fast food company's 100th anniversary this past April. As part of the revamped collection, Telfar gave employees a choice of wearing T-shirts, polos, aprons, visors and do-rags. Then, in advance of the 2020 Tokyo Olympics, Telfar revealed a line of athletic wear for the Liberian team to wear at the Games. This preempted the brand's first foray in the athleisure area, as Telfar told
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