This Tuesday, Feb. 25, 2020 photo shows the icon for TikTok taken in New York. From the perspective of teens flooding onto TikTok, the Chinese-owned online video app is a major new outlet for self-expression, one proudly home to the silly, the loud and the weird. To others, though, the service is an unnerving black box that could be sharing information with the Chinese government, facilitating espionage, or just promoting videos and songs some parents consider lewd.
TikTok draws so much attention because it’s the first China-owned social-media service to make serious inroads in the West. It’s a smash in the U.S. and other countries, attracting celebrities and companies eager to reach kids and young adults disconnected from traditional media. The NFL has an account. So do Chipotle, Reese Witherspoon, and The Washington Post. The U.S. Army previously used it to recruit soldiers.
TikTok makes money from ads, and sometimes the campaigns aren't readily identifiable as ads. Companies can start hashtag-based “challenges” that invite users to participate by posting their own videos, often incorporating a particular dance or dance move. E.l.f. Cosmetics’ “eyeslipsface” campaign, for example, had people wink and purse their lips to go with the lyrics of an original song. Users created 3 million videos, with 4 billion views.
TikTok's rise, fueled in part by ads on Facebook, Instagram and Snapchat, has in turn shaken those U.S. services. The company behind Snapchat started listing TikTok as a competitor in 2019. Facebook, which famously copies features of its rivals, launched a knockoff called Lasso in 2018 and added TikTok-ian video-editing features to Instagram.
It's run by the Chinese Communist Party. So it depends on whether you want your kids monitored by commies.
Teenagers need to learn that Tik Tok is a Chinese spyware on Americans.
Tiktok is a cancer
Ok boomer I'm sorry UwU I just had to say ok boomer the voices in my head told me to do it
Yes.
I go to work too much. Do I work too much? I think I go to work too much and get paid too little. In fact I don't think so, I know so.
playing the roll of grandpa at the dinner table, ABC news everybody.
TikTok is just a remake of apps like dubsmash. I’m amazed this is so successful even when it’s not that innovative app technology news
Who cares!! The world is teetering on the edge of a global pandemic so let them enjoy themselves geez.
Ha ha, Chinese owned and sends data to the Chinese government. Also filled with highly inappropriate content for children. If your minor has this app, you're a terrible parent.
I’m not a teenager but TikTok is awesome 😂 some of the most hilarious shit on that app 😂
Tik Tok is much better than shitty Facebook
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