Surprising No One, TikTok Is Driving a Lot of New-Artist Growth

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Analytics company Chartmetric examined breakout artists from the second half of 2019

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In 2008, Jay Sean released “Ride It,” a dance-floor come-on that became a hit everywhere — except for the U.S. Now, it’s enjoying a second life. A house-music remix by Regard became popular on the video app, which allows users to set short clips to music. After the “Ride It” remix soundtracked millions of TikTok videos, Epic Records picked up the rights to the single in the U.S. and started promoting it to radio.

from the music data analytics company Chartmetric, which tracks artist performance across a wide range of platforms, from well-known streaming services like Spotify and Apple Music to Wikipedia to Instagram.last September. At the time, the company focused on artists enjoying the most growth between January and June, 2019 — a club that included household names like Taylor Swift and Lizzo — and dissected the genre preferences of listeners on different streaming platforms.

 

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guess who incepted TikTok too... ;')

faeezak

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