When it comes to wearing foundation, I have one thought and one thought only: don’t. I lament its obvious texture and uniform coverage, and how it can actually make your skin appear dull, one-note and drab. So when I heard I about Tarte’s Shape Tape Cloud Coverage Foundation, a new skincare-foundation hybrid promising “dreamy-looking skin,” I knew I was the ideal cynic to give it a stern vetting.
Tarte’s a magnificent, female-founded/powered brand that was doing the whole no-nasties thing about twenty years before anyone else knew about nasties. It’s anchored by the cult-classic Shape Tape franchise, including the Shape Tape Contour Concealer and Glow Wand, which are fabulous for covering dark circles and adding dewy dimension to skin. They’re the kind of iconic products that inspire caps on how many you can purchase at once.
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I received a sample of the Shape Tape Cloud Coverage SPF 15 in a little tub, and immediately noted the unique, bouncy texture, somewhere between that of a primer and a gel moisturizer. I scanned the cruelty-free ingredient list, which boasts calming and hydrating ingredients like snow mushroom extract, hyaluronic acid and squalene.
Shape Tape Cloud Coverage comes in 21 shades and drops on Black Friday exclusively at QVC. Shoppers can score Shape Tape Cloud Coverage with a free AirLift Brush for only $39 and free shipping through Dec. 17. Basically, the entire experience will make you look like a mysterious relative left you a skincare inheritance.
Love this review! Thanks so much for sharing✨💜
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