Targeted ads: millions spent on Israel's bid for Western influence

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Amid the barrage of airstrikes killing Palestinians, Israeli authorities are pushing to shape public discourse on the Israel-Gaza escalations.

The Israeli government has spent an estimated $7.1 million on influencing campaigns, in a strong bid to shape public discourse amid Israel's continued aggression against Palestinians living in besieged Gaza.on X, formerly Twitter, journalist Sophia Smith said the Israeli government has spent an estimated $7.1 million on Youtube ads, after having drawn data from an online analytics tool.

Israeli authorities have also brought numerous advertisements on Facebook, Instagram and mobile games and apps including Duolingo.on October 12, targeting adults over 25 in top European cities including Brussels, Paris and Munich. Smith's research suggests that the West, in particular France, Germany and the UK are the most targeted with 88 pro-Israeli ads peddled between October 7-19.

Israel has continued to bomb Gaza, following a surprise attack by Palestinian resistance group Hamas on October 7. It has also enforced a total siege of food, fuel and medical supplies on the enclave. Close to 7,200 people have been killed in the conflict, including at least 5,791 Palestinians and 1,400 Israelis.

 

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