Target to reduce number of stores carrying Pride-themed merchandise after last year's backlash

Target confirmed Friday that it won't carry Pride Month merchandise at all stores this spring after the discount retailer experienced backlash and lower sales over its collection honoring LGBTQ+ communities.

“Target is committed to supporting the LGBTQIA+ community during Pride Month and year-round," Target said in an emailed statement to The Associated Press. “Most importantly, we want to create a welcoming and supportive environment for our LGBTQIA+ team members, which reflects our culture of care for the over 400,000 people who work at Target.”

Given that LGBTQ+ people account for 30% of Gen Z, Robinson said that companies need to understand that what is needed is “full-hearted support” for the community.In an emailed statement, Sarah Kate Ellis, president and CEO of GLAAD, noted that a strong majority are “neutral or positively impacted" by knowing a company offers Pride merchandise, citing an Ipsos poll conducted last June on behalf of GLAAD.

Target, based in Minnesota, and other retailers such as Walmart and H&M, expanded their Pride Month offerings a decade ago or longer. But transgender rights, including to gender-affirming health care and sports participation, have become politicized social issues, prompting lawmakers in some states to try to reverse activists' previous gains. Crime

Source: News Formal (newsformal.com)

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