Target is cutting back on the number of its stores that will cary Pride Month-related merchandise in June, a decision that comes after the retail chain last year faced a backlash and threats over some of the products. Target said in a statement that its Pride merchandise will be available next month 'in select stores, based on historical sales performance.' A spokeswoman declined to disclose the number of stores that won't be carrying the merchandise.
The decision to cut back on Pride merchandise availability, first reported by Bloomberg, also comes after some customers last year confronted workers and tipped over displays. Target also moved Pride displays to the back of its stores in certain Southern locations last year.Target's latest moves are just another example of how companies are grappling with catering to different groups of customers at a time of extreme cultural divides, particularly around transgender rights.
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