Looking to safeguard its future in a world in which the Oscars have lost some of their ratings luster, the Academy of Motion Picture Arts and Sciences announced on Friday a new $500 million global campaign aimed at extending the organization's influence worldwide and diversifying its revenue streams.
With a boost from the 'Barbenheimer' phenomenon, this year's Oscars ceremony drew 19.5 million viewers, a 4% increase over 2023 but still less than half the 40 million who tuned in a decade ago. With the new Academy100 campaign, AMPAS is proactively looking to create new sources of revenue that could be less dependent on the broadcast model and more resilient to continued shifts in how audiences consume entertainment.
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