Target confirmed on Friday that it will not carry Pride Month merchandise in all of its stores this spring. The decision follows previous backlash and a reported dip in sales related to its collection celebrating LGBTQ + communities.The company, which operates approximately 2,000 stores, stated that the availability of Pride-themed products such as adult apparel, home goods, foods, and beverages will be guided by "guest insights and consumer research.
"Last year, Target faced intense reactions that led to removing some items from its stores and other modifications to its LGBTQ+ merchandise lineup ahead of Pride Month. This reaction included confrontations with employees and incidents where displays were tipped over by customers. Target relocated displays to less prominent areas in some Southern stores in response.
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