STV Pays $27.2M For ‘Lego Masters’ Firm Greenbird Media

, has paid Israe’s Keshet £21.4M for the company, whose assets include majority stakes inYesterday, we told you STV wasThe deal boosts the number of labels within STV Studios from nine to 24, as it aims to become the UK’s top producer from outside of London — a sector known within the country’s TV sector as the nations and regions.

Since launch more than a decade ago, London-based Greenbird has operated with an incubator model, investing in British indies, providing them with office space, back office resources, and financial and strategic advice. “We’re delighted to be partnering with Greenbird and to welcome their incredibly talented network of creative leaders to the STV family as we jointly aim to grow our production base in the UK and internationally.

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