Strike four: Facebook misses election misinformation in Brazil ads

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This is the fourth time that Global Witness has tested Meta’s ability to catch blatant violations, and the fourth such test Facebook has flubbed.

Facebook failed to detect blatant election-related misinformation in ads ahead of Brazil’s 2022 election, a new report from Global Witness has found, continuing a pattern of not catching material that violates its policies the group describes as “alarming.”

“Facebook has identified Brazil as one of its priority countries where it’s investing special resources specifically to tackle election related disinformation,” said Jon Lloyd, senior advisor at Global Witness. “So we wanted to really test out their systems with enough time for them to act. And with the U.S. midterms around the corner, Meta simply has to get this right — and right now.”

In 2020 Facebook began requiring advertisers who wish to run ads about elections or politics to complete an authorization process and include “paid for by” disclaimers on them, similar to what it does in the U.S. The increased safeguards follow the 2016 U.S. presidential elections, when Russia used rubles to pay for political ads designed to stoke divisions and unrest among Americans.

“What’s quite clear from the results of this investigation and others is that their content moderation capabilities and the integrity systems that they deploy in order to mitigate some of the risk during election periods, it’s just not working,” Lloyd said.

 

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