Facebook failed to detect blatant election-related misinformation in ads ahead of Brazil’s 2022 election, a new report from Global Witness has found, continuing a pattern of not catching material that violates its policies the group describes as “alarming.”
In 2020 Facebook began requiring advertisers who wish to run ads about elections or politics to complete an authorization process and include “paid for by” disclaimers on them, similar to what it does in the U.S. The increased safeguards follow the 2016 U.S. presidential elections, when RussiaGlobal Witness said it broke these rules when it submitted the test ads . The group placed the ads from outside Brazil, from Nairobi and London, which should have raised red flags.
The group is using ads as a test and not regular posts because Meta claims to hold advertisements to an “even stricter” standard than regular, unpaid posts, according to itsBut judging from the four investigations, Lloyd said that’s not actually clear.
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