Store-Bought Juice Is Trash: On Applejuiceification

This week’s food internet scandal involved a Twitter thread of different store-bought juice nutrition labels. All of the labels, regardless of the type of juice described on the front of the packaging, contained large percentages of apple juice, despite the fact that none of them were actually labeled “apple juice.” This phenomenon was described by the poster as “Twitter was predictably scandalized.

Apple juice is also a solid candidate for this cost-cutting strategy because it’s widely appealing and has a sweet flavor that can mask the acidity of other types of fruit. Many consumers are familiar with apple juice, which has a sweet but nondescript flavor profile, so it’s not a stretch to assume they’d like apple juice mixed with small portions of other types of fruit.

In most cases, fruit juice has been stripped of all its fiber, which means that you’re getting fewer health benefits from just drinking the liquid than you would from eating the fruit it came from. When it comes to fresh juice made from just-squeezed fruit, that may not bother you because the flavor is so delicious.

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