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' Maisie Williams as their new Global Sustainability Ambassador. In her role, Williams will help the company promote a more sustainable and circular future with a series of digital and IRL initiatives. The long-term goal is to use 100% recycled or other sustainably sourced materials across all H&M brands by 2030. The first part of the partnership sees Williams transform into a virtual avatar for Nintendo's Animal Crossing game.
is a deep-dive into the world of fashion during the '90s, covering everything from the decade's rise of the supermodels to grunge,' Alaïa, and Margiela's couture. Minimalism. deconstruction and the rejuvenation of established couture houses are some of the topics explored in the book, which was created alongside The Museum at FIT, and focuses on the designers who challenged who played an important role in laying the foundation for fashion of the twenty-first century.
Kim Jones is releasing a capsule collection that translates his debut couture outing for Fendi into a tight edit of sleek, black and white ready-to-wear. The range of draped gowns and soft tailoring captures the romantic sensibility of his couture show and has already been worn by the likes of Julia Garner and Winnie Harlow. It will also feature new versions of the brand's Baguette and Peekaboo handbag styles.
"Luxury retail and the customer has fundamentally changed and so we needed a space that allowed us to play into these needs and bring together the physical and digital worlds as well as offer a layer of experience that goes beyond the product, which is crucial in the current landscape," Chair of Browns and Farfetch Chief Brand Officer Holli Rogers tells.
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