CAA Launches Initiative to Improve Representation in Entertainment (EXCLUSIVE)

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Power agency CAA and its eponymous foundation have launched a new program to help storytellers accurately portray marginalized communities and sensitive social issues. The Full Story Initiative, an…

and its eponymous foundation have launched a new program to help storytellers accurately portray marginalized communities and sensitive social issues.

As an agency, CAA has influence at every level of storytelling, from scripts to financing to star talent. In partnership with the, their hope is to connect studios, networks and producers with a non-profit advisory committee that can identify blind spots and offer rounder representation on screen. Full Story will not only target projects at nascent stages and connect them with appropriate experts and advocates, but also offer tools for Hollywood at large.

Tools includes topic-specific backgrounder conversations, best practices, glossaries, case studies, and video examples of best-in-class portrayals of various social issues and diverse communities, including interviews with issue experts, artists and executives. Organizers behind the initiative saw a notable demand for these tools following nationwide social unrest last summer.

 

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