'Squid Game' is worth nearly $900 million to Netflix: report

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We knew 'Squid Game' was big, but a new report sheds light onto just how big.

The smash hit series “Squid Game” is estimated to be worth nearly $900 million to Netflix Inc., Bloomberg News reported Saturday, citing internal Netflix data.

Impact value was described as a combination of data, including how often a show is watched by new customers and by existing customers who watch less often, its cost efficiency and its impact on long-term viewership. In essence, “Squid Game,” which cost about $21 million to make, will generate exponentially more money by attracting and maintaining subscribers.

 

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