'Squid Game' propels dalgona candy to fame, stirring delight, competition and nostalgia

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A dalgona stall in Seoul says sales boosted up to eight times.

ABC News’ Joohee Cho visits a little shop in Seoul that’s now packed with tourists after providing all the dalgona candy for the Netflix hit “Squid Game.”SEOUL, South Korea -- The traditional South Korean treat dalgona honeycomb candy, also known as.” The new death survival game series was watched by 142 million users in its first four weeks, surpassing the previous record of another hit show,"Bridgerton," according to Netflix.

Before the pandemic, the business was difficult, according to the Segyero Dalgona stand owner Ahn Yong-hui, but thanks to"Squid Game," it is now selling more than 400 to 500 candies a day. "Because my son wanted to experience the dalgona candy, we waited for two hours. I'm very happy that we had a great experience together," businessman Choi Ik-Ho, who was second in line to play the dalgona game, told ABC News.

 

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