Marvel is finally showing off all three web-slingers with the release of new merchandise for Spider-Man: No Way Home. For months, Marvel Studios kept tight-lipped about the trio of Spider-Men — Tom Holland, Andrew Garfield and Tobey Maguire — appearing together in one film. Though probably not one of the best-kept secrets in Hollywood, the suspense surrounding No Way Home was enough to attract audiences in historic fashion, with ticket sales surpassing more than $1 billion worldwide.
Of course, fans had their wish granted. With Doctor Strange's help, Holland's Spider-Man saw the opening of the multiverse, allowing Garfield's and Maguire's iterations of the character to enter the Marvel Cinematic Universe and fight villains from their previous films. The Spider-Men shared a three-way hug and plenty of banter, including the heartfelt line, "I love you guys," which Garfield reportedly improvised after he was overwhelmed with emotion for his co-stars.
A few weeks after Spider-Man: No Way Home released in December, Marvel launched a marketing campaign adamantly telling those who've seen the film not to reveal spoilers. But with No Way Home images officially released and the movie's biggest spoiler plastered on a shirt, it's safe to say that moratorium has come to an end. Garfield has already been speaking openly about No Way Home in interviews, and fans can now do the same, assuming they hadn't been already.
With the new Marvel goods, Disney is once again flexing its chops as masters of merchandise. From a marketing standpoint, it takes a great deal of social listening to determine what lines and moments audiences will cling to, let alone which ones to put on a shirt. Garfield's "I love you guys" is perhaps the most T-shirt friendly.
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