Social Media Platform X's Brand Safety Score Displayed Inaccurate Rating for Months

  • 📰 FoxBusiness
  • ⏱ Reading Time:
  • 16 sec. here
  • 10 min. at publisher
  • 📊 Quality Score:
  • News: 38%
  • Publisher: 53%

Technology News

Social Media,Platform,Brand Safety

Social media platform X, formerly Twitter, is addressing an issue where its brand safety score on DoubleVerify displayed an erroneously low figure for four and a half months. This led to advertisers being dissuaded from spending on the platform.

Social media platform X, formerly Twitter, is looking to set the record straight after its brand safety score on a key platform used by major media advertisers displayed an inaccurate rating for four and a half months. X's brand safety score on DoubleVerify, one of the leading sources for media holding companies to check the safety and suitability of a given platform for advertising campaigns, was displayed as an erroneously low figure from late October of last year until last month.

He added that X has invested heavily in additional brand safety tools since CEO Linda Yaccarino joined the company in June, with the company allocating an "incalculable" amount of time and investment into "trying to rectify what was not a problem, but what was told to us was a problem.

Social Media Platform Brand Safety Rating Doubleverify Advertisers Spending Content Moderation

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 458. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

What is Truth Social, Donald Trump's social media platform?Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was banned from major sites such as Facebook and the former Twitter following the Jan. 6 insurrection. While he’s since been reinstated to both, he’s largely stayed off X, the Elon Musk-owned platform that was once his primary megaphone.
Source: AP - 🏆 728. / 51 Read more »

What is Truth Social, Donald Trump's social media platform?Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was banned from major sites such as Facebook and the former Twitter following the Jan. 6 insurrection.
Source: ksatnews - 🏆 442. / 53 Read more »

What is Truth Social, Donald Trump's social media platform?Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was banned from major sites such as Facebook and the former Twitter following the Jan. 6 insurrection.
Source: wjxt4 - 🏆 246. / 63 Read more »

What is Truth Social, Donald Trump's social media platform?Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was banned from major sites such as Facebook and the former Twitter following the Jan. 6 insurrection.
Source: KPRC2 - 🏆 80. / 68 Read more »

What is Truth Social, Donald Trump’s social media platform?A shareholder vote Friday approved a deal to merge Truth Social with Digital World Acquisition Corp. — a special-purpose acquisition company, or SPAC, also referred to as a blank check company.
Source: mercnews - 🏆 88. / 68 Read more »

What is Truth Social, Donald Trump's social media platform?Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was banned from major sites such as Facebook and the platform formerly known as Twitter following the Jan. 6 attack on the U.S. Capitol.
Source: WashTimes - 🏆 235. / 63 Read more »