found companies with a “Unifier CMO — someone who fosters robust, collaborative partnerships across the C-suite” have the highest growth. By breaking down cross-functional silos, connecting technology, and empowering internal and external teams to work together effectively, leading marketers are aligning their organizations around the customer experience.
Here are three ways leading marketers are aligning their organizations around the customer experience and ultimately defining the new rules of collaboration.Marketing leaders are building bridges across leadership, growing in their ability to influence and impact the business at large.
Smartsheet
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