Selena Gomez Is Launching Her Own Beauty Brand At Sephora

for a brand that speaks to women and young girls in a way that inspires confidence and individuality."I wanted to make a brand where you feel comfortable," she says."I think people feel the pressure — I know I do — where you kind of feel like you need to look like everyone else... Sometimes that can feel a bit isolating.", reflects Gomez's desire to make the line inclusive to everyone.

"We’re not meant to look like everyone else, we are meant to look like ourselves... and you’re rare," she says."You’re a rare beauty." With that, Gomez adds that she aims to include her fans and real people in the development and marketing of the brand.

selenagomez Sephora tati_gal

selenagomez Sephora Hi

selenagomez Sephora Natural beauty.

selenagomez Sephora Огонь баба

WorldwideSelG selenagomez Sephora 👑👑

dodgedthebulIet selenagomez Sephora So excited 😍

selenagomez Sephora queen💕

Selenators_PH selenagomez Sephora 👑👑👑

selenagomez Sephora About time :) :) let it be for both sexes

selenagomez Sephora _SarahDelRey hah

selenagomez Sephora I will be first in line even though I have to drive a couple hours out of town to go get it 😁😁😁

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