Selena Gomez Is Officially Launching Her Own Makeup Line, Rare Beauty

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The project is 'really exciting and very special' to her.

Selena Gomez teased on Instagram this afternoon that she had a big announcement coming, and she didn't even need to make the formal statement for her fans to put the pieces together. Gomez is launching her own beauty line, Rare Beauty, that will be out in Sephora this summer. She described the project as"really exciting and very special" to her.

 

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Rare

Make up is the new perfume

Isn’t everyone.. not surprised. Hopefully it stands out!

Ok selenagomez you're going to sell makeup with the another celebrities... Who's next? LOL

Ohhh so excited about it♡

Привет

Me encanta.

No one wants this

Why? And I really ant to know why? What was your reason for creating a line other than someone from your team telling you it’s a viable business option. You aren’t muted in that industry so what was the true reason? Stop over saturating the marketing for a quick write up. Smh

This and Bieber beauty in the same year, these celebs just money hungry af what do they know about makeup, maybe they should start rehab facilities or something their familiar with.

This and Bieber beauty in the same year, these celebs just money hungry af what do they know about, maybe they should start rehab facilities or something their familiar with.

Selenators_PH We're so excited!!!

Proud of my queen👑👏💘

Wow is there anything you can't do.

How do I become a model for this brand. I LOVE THIS IDEA

Selena Gomez ,YOU are beautiful without makeup inside and outside...

spektader thoughts?

Cuz the world reeeeeeally neeeeeeeds a new makeup line.

SelenaGomezNews Sooooo Excited!

And like Rihanna, her music career will end for the sake of money ☹️

Because we dont have enough makeup in the world

Leave it to Fenty 🤷🏽‍♀️

why...? ugh

JeffreeStar

Wish her lots of luck but there are so many beauty lines wish they would do something different

I’m a Stan but... um... no...?

Why?

whatever justinbieber DanAndShay 10000Hours BestLyrics iHeartAwards

I would buy makeup for you

Riri got everybody thinking they could be on her level. Rihanna brought range. What Gomez got to offer?

DOES SHE THINK WE JUST FORGOT THE 2018 MET keepit

Will the coverage be as thin as her singing voice?

oh wow because she has so many iconic makeup looks / is so exciting !!!!

Smile so cute

🙄

I’m cool with this as long as she stops singing.

🙄

Why would anyone buy her makeup over all the other celebrity lines that already exist? She’s not known for being some overwhelming beauty....

I am going to bet,she is going to be like ALL the other celebrities,and JUST put her name on the product,and won't be in the lab ,doing ANY of the actual work,..like coming up with the formulas ...

But her perfume line didn't sell so, no thanks.

Maddypaddyxo

All these celebs releasing their own brand of makeup when they haven't got a clue. Just stick to singing and acting Selena because thats the industry you have experience in🤦‍♀️

If you don’t want her to make her own beauty Brand, then don’t buy it! End of topic?

We’re good with Fenty thanks....

The industry is so over-saturated at this point. I mean, I hope she finds success but consumers don’t want more celebrity-run makeup brands, we want quality product not a famous face selling us the same ole junk.

Nice SelenaGomez selenagomez

we are tired. first Rihanna, then lady gaga, then Kesha and now her? we don’t need any more.

Oh because there’s such a huge gap in the market for a make up line 🤠🤠

fenty is over with wow i cant believe

Can y’all give the girl a chance damn😭

We don't need anymore makeup brands.

WorldwideSelG Ok

Keep it

Cashgrab enterprises, is a better name probably

Give her a cover

God woman iHeartAwards BestLyrics LoseYouToLoveMe

Y’all remember a while back when celebrities had to have their own perfume to slap a name on it. Now all these thots have to have their own makeup line.

Another one... eh...

PERIODT. RareBeauty

benzosultan NO

Why everyone trying to make make up now?

Ok literally enough

Yes omg can’t wait 😍😋

Good for her

Is it going to be for all skin colors or just the ones she likes?

It’ll flop just like her album

7gzks PERIODT

Another celebrity launching make up 😥😥

Vai ser sucesso

Yes the rumors are true people now let’s keep streaming rare while we wait and still stream even after that luvs LoseYouToLoveMe BestLyrics iHeartAwards

Keep it.

jeongyeon as the main model yup

this is so cool

Does it matter at all?

Give her a cover.

but can't promote her music?

She should quit music. She can't sing.

legend

danceagaingreg Not that pic 😭😭😭

yeayyyy!!

mariesheaven no one cares

GIVE HER A COVER!!!

OfficialSGnews Can not wait! So happy for Selena!👸🏻👸🏻🥰🥰👑

BeautyOfertasMx holiiiiiiiii, puede ser comentado en las biuri news? :p

Give her a cover!

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