Scientists target PR and ad firms they accuse of spreading disinformation

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More than 450 scientists on Wednesday called on the executives of major advertising and public relations firms to drop their fossil fuel clients and stop what the scientists said was their spread of disinformation around climate change.

They sent a letter to the executives of major global public relations and advertising firms, including conglomerate WPP, Edelman and IPG, as well as the CEOs of their clients who tout sustainability goals including Unilever, Amazon and Microsoft.

Climate scientist Michael Mann, a signatory to the letter, said the ad campaigns minimize environmental risks.

 

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