service owned by Scandinavia’s NENT Group, unveiled plans on Wednesday to roll out in the U.K., Canada and across German-speaking Europe.
Viaplay will launch in the U.K. in the second half of 2022 and then in Canada, Germany, Austria and Switzerland in 2023. NENT’s target is to have Viaplay operating in 16 countries by the end of 2023. Already the leading streaming player in the Scandinavia region, Viaplay launched in Poland as well as across the Baltic region earlier this year. It plans to roll out in the U.S. later this year and in the Netherlands in early 2022. Viaplay’s U.S. service will be initially priced at $4.99 a month and be focused on Nordic drama, mainly content produced in-house.
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