Twitch makes deal with NMPA, but streamers still can’t play licensed music

Twitch makes deal with NMPA, but streamers still can’t play licensed music

9/22/2021 7:46:00 AM

Twitch makes deal with NMPA, but streamers still can’t play licensed music

Twitch and the National Music Publishers' Association finally see eye to eye. For streamers who want to play licensed music, this doesn't change much.

In a news release, the NMPA suggested this deal does more than just what Twitch’s email outlined — albeit mostly for music publishers and musicians, not streamers.“The deal paves the way for the economics of new gaming models to increase visibility and revenue for songwriters,” the NMPA wrote. “From virtual shows to studio sessions, the partnerships stemming from this agreement will connect the Twitch community in many ways to the music they enjoy.”

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Story continues below advertisementRegardless of which creators benefit most from the deal, it does seem to take heat off Twitch, whichcontinued to field thousands of DMCA notices from music industry rights holders. Last year, Mitch Glazier, CEO of the Recording Industry Association of America, explained why music industry organizations put pressure on Twitch by bombarding its increasingly unsatisfied streamers.

Advertisement“Twitch continues to turn a blind eye to the same users repeatedly violating the law while pocketing the proceeds of massive unlicensed uses of recorded music,"Glazier told Variety."And Twitch’s claim that it responds to takedown requests it considers ‘valid’ fails to show good faith with music creators. Further, Twitch’s shifting of its responsibilities to artists who use the platform is certainly not the act of a company that genuinely wants to partner with creators.” headtopics.com

For the moment, it appears that Twitch has found a way to make peace — or at least de-escalate tensions — with the music industry.Story continues below advertisement“We recognize that not all unauthorized uses of music merit the same treatment,” Twitch wrote in its email to streamers, “and it is our hope that we can, as part of our agreements with music rights holders, take a balanced approach that supports creators on Twitch.”

Read more: The Washington Post »

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