. The marketing campaign is centered on four women with breast cancer, whom the brand calls Thrivers: Stephanie Seban, Bianca Muniz, Johanna De La Cruz, and Nalie Agustin.Their stories are presented in a documentary-style video, which is dropping in tandem with the limited-edition pieces; you can watch below.
Part of the proceeds from this collection will go to Rihanna's Clara Lionel Foundation , which has a focus on research and support for young patients with breast cancer."I want to raise awareness for underserved breast cancer communities, and the Savage X Thrivers represent young women of all walks of life living and thriving with cancer," Rihanna said in a statement to. "The easiest way for people to get involved and make a difference is by shopping this box and collection.
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