Saudi Arabia Hires PR Veteran and Former Katie Couric Producer for Media Consulting

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Saudi Arabia hired public relations veteran Nicolla Hewitt as a freelance media consultant.

A new disclosure recently filed with the Department of Justice says that Hewitt will be conducting freelance work for Saudi Arabia's Ministry of Media and"will perform general public relations and media outreach services, including outreach to broadcast, print, and social media about the changing way of life in Saudi Arabia."

The document notes that Hewitt is conducting her work for the Ministry of Media through a company called Thiqah Business Services. According to the business magazine Eye of Riyadh, Thiqah Business Services is aby Saudi Authority for Accredited Valuers and Saudi Organization for Certified Public Accountants."

The form shows that Hewitt, prior to Hewitt filing the disclosure form, was actively working for the Saudi government's media agency throughout last year. According to a Saudi government website, the Ministry of Media"supervises all means of visual, audio and written communication content in the Kingdom of Saudi Arabia."

 

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