With the Galaxy S24 models out, Samsung regains its spot as the top smartphone vendor. According to IDC Tracker, the South Korean company has the highest smartphone shipments worldwide in the first quarter of 2024. With that, Apple slides to second place. IDC's preliminary data shows two trends: Apple is shipping fewer iPhones in the first quarter of 2024, while Samsung's strategy of releasing Galaxy S24 a little earlier paid off.
' In the first quarter of 2024, Samsung shipped 60.1 million smartphones, while Apple shipped 50.1 million. While both companies had a YoY negative change, Xiaomi and Transsion saw their business expressively grow, with 40.8M and 28.5M units shipped, respectively. 'The smartphone market is emerging from the turbulence of the last two years both stronger and changed,' said Nabila Popal, IDC's Worldwide Tracker team research director.
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