Salt Lake City's Enthusiasm for Hosting the Olympics

Soon to be a 2-time Olympic host city , Salt Lake City ’s zest for the Games is now an outlierThe iconic symbol of Salt Lake City 's 2002 Winter Olympics greets travelers at the Salt Lake City International Airport Friday, Feb. 18, 2023, in Salt Lake City .

In the more than two decades since Salt Lake City first opened its nearby slopes to the world’s top winter athletes, the pool of potential hosts has shrunk dramatically. The sporting spectacular is a notorious money pit, andMeanwhile, Utah has spent millions to ensure its Olympic facilities didn’t fall into disrepair while also working to ensure residents preserve fuzzy feelings about the Games themselves.

For Utah Gov. Spencer Cox, securing the Olympic bid is central to his goal of cementing the state as North America's winter sports capital. Dave Lunt, a historian at Southern Utah University who teaches about the Olympics, said the Games give members of that faith, and other residents, a chance to clear up misconceptions and share their values with the world.

Utah leaders are now one step away from finalizing a bid built on the assertion that they can keep costs down by using most of the same venues they've kept operational since 2002. And with NBC’s multibillion-dollar broadcasting contract with the Olympic committee set to expire in 2032 — two years before Utah would host — the committee has a vested interest selecting a U.S. city in a better time zone for live broadcasts to entice NBC and other U.S.-based broadcasting giants.and scrutinizing potential hosts more carefully to ensure they're prepared, said Olympic historian David Wallechinsky. Public support, he said, can make or break a bid.

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