Super Bowl LVII in 2023 was the most-watched U.S. telecast in history, and with well over 100 million people expected to tune in on Feb. 11, Super Bowl Sunday will provide one of the biggest platforms on Earth for pro-Israel groups to attempt to justify Israel’s ongoing genocidal war on Gaza.
Under Kraft’s direction, the ad’s goal is to create a propaganda campaign to counter the reports and images from Gaza that young people are consuming on social media. Without a sense of irony or the horrors happening on the ground, Kraft says he is giving $100 million of his own money to the Foundation Against Antisemitism because hate leads to violence — Just not violence against Palestinians, apparently.
Zionism was a minor strain in Jewish life until the Holocaust, where, in a state of unspeakable trauma, Zionism rose triumphant after World War II with a new state built on the backs and land of the Palestinian people, a new outpost of what columnist Bari Weiss, with shameless racism, calls the West, albeit located in the Middle East. Now, for Kraft and Bari Weiss, building a highly militarized nuclear state built on stolen land is the only true hedge against another Holocaust.
And the greatest foghorn of this evangelical, right-wing, love Israel hate the Jews perspective is, of course, Donald Trump. And let’s talk about Robert Kraft and his relationship with Donald Trump.
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