Matt Smircich, of Hamburg, N.J., makes sports bets at the Hard Rock casino in Atlantic City, N.J., Friday, Feb. 2, 2024. On Tuesday, Feb. 6, 2024, the American Gaming Association estimated that a record 68 million Americans would wager a total of $23.1 billion on this year’s Super Bowl, legally or otherwise. Nearly 68 million American adults — about 1 in 4 — plan to bet on this year’s Super Bowl, setting a record by a wide margin, according to the gambling industry’s national trade association.
Bettors plan to wager an estimated $23.1 billion on this year’s Super Bowl, up from $16 billion last year, the group predicted. The 49ers are favored by 2.5 points, meaning they would have to win the game by 3 or more points for bets on them to be winners. Conversely, if the Chiefs win, or if they lose by no more than 2 points, bets on Kansas City would win. Those odds are from FanDuel Sportsbook, the official odds provider for The Associated Press.
Likewise, Cait DeBaun, a vice president with the American Gaming Association, said Swift could be one of several reasons for increased betting on this year’s Super Bowl, along with “the compelling matchup,” the game being held in Las Vegas, the nation’s betting capital, and the growing availability of legal sports betting in the U.S.
Bettors are nearly split on the outcome of the game, with 47% planning to bet on the Kansas City Chiefs and 44% planning to bet on the San Francisco 49ers, according to the association’s survey conducted Jan. 30 through Feb. 1 of a national sample of 2,204 adults. The survey has a margin of error of plus or minus 2 percentage points.
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