Rita Ora Enters the Haircare Game After Years of Damaging Her Locks: 'Anything to Commit to a Look' (Exclusive)

Rita Ora Enters the Haircare Game After Years of Damaging Her Locks: 'Anything to Commit to a Look' Hedy Phillips is the Style Editor at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared in POPSUGAR, HelloGiggles, Reader's Digest and more.The multihyphenate is now officially a beauty brand founder with the launch of— the founder of Vida Glow and now one of Ora's close friends — Typebea is designed with hair growth and hair health in mind.

"We really bonded over hair," Lahey tells PEOPLE. "And I could tell she really wanted to start her own brand.""Her hair is always shiny!" Ora says with a laugh, referring to Lahey's hair. "It's always so good and glossy and I wanted to know what she was doing. It was the but she said there was something missing. That's where it began with coming up with a formula to create hair health within everyday life.

A leave-in growth serum made of three peptides that Lahey notes those in their clinical studies saw results from after using just one 100mL bottle. It's also water-based rather than oil-based, which Ora says"doesn't leave any residue.": A hydrating mask with hyaluronic acid to add shine and hydration."It's got everything you need to have this really gorgeous gloss in literally three minutes," Ora says.

They know they want to target more hair concerns and want to do a styling range, but beyond that, their ideas are under lock and key. Tom Selleck Took a 3-Year Break from Acting After Daughter Was Hospitalized with ‘Viral Pneumonia’ as a Toddler

Source: Healthcare Press (healthcarepress.net)

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