Today, Reebok is releasing Reconnect, a video collection featuring an early peek at the brand’s new creative direction under Kerby Jean-Raymond. The Pyer Moss designer was named vice president of creative direction for Reebok in September 2020, expanding his longtime relationship with the brand. One of his first moves was to recruit Jide Osifeso, a veteran of Sole Technology, Adidas and RVCA, as artistic marketing director.
“The opportunity for someone like myself to contribute to a company with such a rich heritage is special,” Osifeso said. “Having the ability to work with one of my brothers to challenge what a brand like Reebok can and should look like is not only an exciting endeavor, but also an important one to undertake.”
The film will be available on Reebok’s YouTube channel and the short videos posted on the brand’s Instagram page.
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