Kerby Jean-Raymond, Reebok

Kerby Jean-Raymond, Reebok

Reebok Teases Kerby Jean-Raymond’s Vision in New Film

Reconnect will heighten interest in the designer’s first product launch next year.

6/15/2021 6:16:00 PM

. Reebok 's 'Reconnect' will heighten interest in Kerby Jean-Raymond 's first product launch next year.

Reconnect will heighten interest in the designer’s first product launch next year.

Today, Reebok is releasing Reconnect, a video collection featuring an early peek at the brand’s new creative direction under Kerby Jean-Raymond. The Pyer Moss designer was named vice president of creative direction for Reebok in September 2020, expanding his longtime relationship with the brand. One of his first moves was to recruit Jide Osifeso, a veteran of Sole Technology, Adidas and RVCA, as artistic marketing director. They created Reconnect to bring Jean-Raymond’s vision of the brand to life.

BTS' 'Butter' Returns to No. 1 on Billboard Hot 100, Ties For 2021's Longest Rule Olympic champ Biles withdraws from all-around competition Uche Eke becomes first gymnast to compete for Nigeria at the Olympics

“I’ve been blessed to have three to four creative partners in my life and Jide is one of them,” Jean-Raymond said. “He’s the genius who’s been behind your favorite geniuses. We speak the same language and care about the same audience.”“The opportunity for someone like myself to contribute to a company with such a rich heritage is special,” Osifeso said. “Having the ability to work with one of my brothers to challenge what a brand like Reebok can and should look like is not only an exciting endeavor, but also an important one to undertake.”

Reconnect introduces Reebok’s fall 2021 collection through a series of short videos and one long-form film directed by Jonas Lindstroem in partnership with Osifeso. The film features kids playing and watching basketball, climbing trees and getting valuable life advice from adults. headtopics.com

View Gallery Related Gallery First Look at Dior and Sacai’s Capsule Collection“The film series was made for people to derive their own meanings,” Osifeso said. “I wanted to explore forward movement — literally and figuratively — and on a macro level, the idea that life is not a spectator sport as we should always strive to make the most of every moment in our journey through life.”

The film will be available on Reebok’s YouTube channel and the short videos posted on the brand’s Instagram page.Reconnect is intended to provide a taste of Reebok’s new look and direction that will culminate in a global brand campaign that will be unveiled for spring 2022, when Jean-Raymond’s first products will also debut. His first full collection for the brand will be released for spring 2023.

The Boston-based Reebok is owned by Adidas but has officially been on the block for the past four months. Among the interested parties are Authentic Brands Group, VF Corp. and Anta Sports, the China-based parent of Fila and Descente. Adidas has said it hopes to complete a deal by the end of this year.

Read more: WWD »

Jan. 6 committee live updates: Police officers recount attack at 1st hearing

The House select committee on Jan. 6 is holding its first hearing. Lawmakers will hear from police officers who defended the Capitol from the attack.

Jean Smart Is Finally Getting What She Deserves—and Hacks’ Creators Are Thrilled'People have finally caught up to Jean Smart,” and the creators of Hacks are thrilled. They discuss the star, the season's emotional ending, and what to expect next: Always been a huge fan of this lady! ❤️ Why do writers think conflict is funny? The only funny line in this whole season was,'Honey comes from bears', and it was not spoken by either of the lead actors. She is terrific in the show.

Karine Jean-Pierre Talks About Making History In The White House Briefing Room & How Being A Pundit, Even On Fox News, Prepared Her For This MomentWhen White House Principal Deputy Press Secretary Karine Jean-Pierre first stood before the media in the White House briefing room last month, the moment made history: She was the first African-Ame… 🔥🔥⚡🚀🚀 Your article states she's African-American - she's not. Her parents are Haitian and she was born in Martinique. She's the first Black woman.

Katie Holmes Nails Casual Cool in Blue Jeans, Tee, and LoafersKatie Holmes displayed her effortless weekend style while out and about in New York City, wearing a T-shirt from Electric Lady Studios with jeans and loafers.

Katie Holmes Nails Casual Cool in Blue Jeans, Tee, and LoafersKatie Holmes displayed her effortless weekend style while out and about in New York City, wearing a T-shirt from Electric Lady Studios with jeans and loafers.

Angels and Airwaves Tease New LP With 'Restless Souls'Tom DeLonge's Angels and Airwaves have released a new song, 'Restless Souls,' from their first album in seven years, 'Lifeforms.'

Hayley Law Finds Her Comedic Chops in ‘Mark, Mary & Some Other People’'Riverdale' actress Hayley Law spoke to WWD about finally finding her stride with her beloved comedy, with her new film at Tribeca.