Red Carpets Will Never Be the Same After the Pandemic Is Over

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When red carpets return, they'll never be the same. Sustainability will become top priority for red carpet fashion, but the truth is, when you start digging into what material is actually sustainable, the conversation gets very complicated.

said she carried a Chanel reusable water bottle at the Grammy’s because, “Sustainability is a really important thing to me.”

It honestly was heartwarming to see celebrities giving consideration to the impact of their sartorial choices, especially since typical red carpet fashion can do so much damage to the environment. No, a Gucci dress is not fast fashion: cheap, toxic clothing made to be trashed after a few wears. But even custom designer gowns feed into the fast-fashion system by encouraging a culture of never wearing the same thing twice.

“There’s a general obsession with newness,” says Laura Jones, celebrity and fashion stylist and founder of the sustainable fashion magazine. “The brands lend out these gowns for free. In exchange, they want their newest collection to be presented on the red carpet.” What you see on TV won’t be trashed, but it will languish in a closet unworn and inspire an orgy of consumption.

And the actual process of dressing celebrities for the red carpet is incredibly wasteful. If it’s a custom gown, it will be flown from Europe to the U.S. for fittings — along with a couturier or three, in business class. If the celebrity isn’t getting a custom gown, their stylist will have up to 100 gowns overnighted to Los Angeles or New York City for a fitting, along with shoes, bags, and jewelry. After the celebrity makes her choice, everything is flown back.

“That carbon footprint spread across all the red carpets in the world can start to look gnarly,” says Jones, who — along with stylist— had decided last year to ditch the old model and instead order a small edit of dresses they know their client will like. The practice of ordering many garments to try with the intention of only keeping one also sets a terrible example.

 

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Award shows and red carpets may very likely become a thing of the past after life “gets back to normal.”

Its is going to exciting when i get all my stuff upgrade!!

And there my mom and dad so we definatly kicking ass and taking names.

My mom and dad are working on the mail too. They know I don't wanna come seem them to ask for my mail that's stupid.

Everything kindof seems ok to me...

Facebook pays Instgram.

I use a lot of Instagram

We are already 10 steps ahead.

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