predicting that we’re likely to see TikTok actually die off in favor of a platform like Substack. Tell me about that.]. Of course in the media bubble, Substacks have been a thing for a really long time. But in the last couple months, I’ve seen a lot of teenage girls and TikTok creators try to bring their audience to a blogging platform. People are starting to gravitate towards content that rewards an attention span instead of insults it. Three-hour video essays are getting huge.
If I tried to have that conversation on TikTok, I would have been torn to shreds. Every part of that essay was important to my point, and there’s no way you could pack a 2,500-word essay into TikTok. That was a perfect example where the medium 100% affected the legitimacy and the reaction to the message.
It sounds like there are two tensions that define your work and your persona. There’s the tension of participating in the platform ecosystem while remaining critical of it. And there’s also the tension of being a woman online. Both involve knowing the rules and figuring out what you gain from following them, and what you gain from subverting them.
The descriptor “influencer-essayist” has been thrown around a bunch when I’ve talked to people about what you do. Is that a title you identify with?
Wut?
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