The pea, on the other hand, comes with no known significant downside. Tegman describes it as “one of the most ancient vegan proteins. It’s been used so much, but no one really puts it up as a hero.”
As for the sustainability message, says Tegman, “I think there will be so much we can talk about. There will be so many stories.” Such as “how much the world could change if we all started cultivating more peas … Food stands for one-third of [our carbon] footprint in the world, so food is so important for us to [revolutionize].”rebuilds soil and sequesters carbon
“But my first need,” says Tegman, “in the early stage of the funnel … is to convince consumers to try a milk that’s not made from soy. It’s not made from oats.” It’s made from another protein.”Lead With We “We work with places where people go and have a coffee and really are open to try a new alternative. I think one of the biggest successes has been putting the brand on the market at small cafes, with known baristas, and also hotel and coffee chains that you can find all over Sweden, all over the UK, or all over the US, where you sit down and have a really nice experience when you try the brand for the first time.
SaveBangladeshiHunduism StopCommunalAttack BangladeshiHinduWantSafety SaveBangladeshiHindu WeDemandSafety SaveHindus SaveHinduTemples SaveHinduism SaveHindupeople WeWantJustic
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