with great success, and Abloh duly struck a deal to produce Off-White with the men in Milan. By January 2014, the first Off-White collection was ready for launch at Paris menswear, and it was successful from the get-go. In 2015, the same year Off-White was nominated for the LVMH Prize Burlon, Antonioli, and De Giglio formed New Guards Group as the parent company of County, Off-White, and its various other operated brands.
So LVMH has not bought the body of Off-White, because unlike, say Ermenegildo Zegna , Off-White is not vertically integrated. Instead, it’s purchased something of potentially far greater value: a significant stake-holding in theof Off-White. LVMH has paid an untold sum to purchase Off-White LLC. This is the Limited Liability Company through which Abloh conducts his personal business operations. It is also, presumably, the holder of the IP pertaining to the trademark and copyright of Off-White.
And this is where we get closer to understanding the true potential value of this deal to LVMH. Because while taking a stake in Abloh’s most personal business identity, it is also both implicitly and explicitly handing him a stake in LVMH’s own identity, above and beyond his work on menswear at Louis Vuitton. As the release detailing the deal announced: “Additionally, LVMH and Mr. Abloh have agreed to another arrangement to join forces.
What today’s deal really means is that LVMH has bought the ticket it needs to transition from “luxury” to “progressive luxury”—and given the value shifts across all facets of wider society so far this decade, that adaptation might well turn out to be priceless. Because when your ultimate end-product is equality, access, and opportunity, you might just solve luxury’s ultimate conundrum: how to make the exclusive inclusive.
Puis-je oser vous demander la signification des lettres LVMH’s s’il vous plaît
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Rich white men will profit off the work of black talents- tale as old as time! That’s what it means 😏
While giving LVMH a stake in Off-White, Virgil Abloh’s most personal business identity, this also hands Abloh a stake in LVMH’s own identity, above and beyond his work on menswear at Louis Vuitton. Here, LukeLeitchUK breaks down what you need to know.
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